书目

Iacocca艾柯卡自传

内容简介

BookDescriptionHe’sanAmericanlegend,astraight-shootingbusinessmanwhobroughtChryslerbackfromthebrinkandintheprocessbecameamediacelebrity,newsmaker,andamanmanyhadurgedtorunforpresident.ThesonofItalianimmigrants,LeeIacoccarosespectacularlythroughtheranksofFordMotorCompanytobecomeitspresident,onlytobetoppledeightyearslaterinapowerplaythatshouldhaveshatteredhim.ButLeeIacoccadidn’tgetmad,hegoteven.HeledabattleforChrysler’ssurvivalthatmadehisnameasymbolofintegrity,know-how,andgutsformillionsofAmericans.Inhisclassichard-hittingstyle,hetellsushowhechangedtheautomobileindustryinthe1960sbycreatingthephenomenalMustang.HegoesbehindthescenesforalookatHenryFord’sreignofintimidationandmanipulation.HerecountsthemiraculousrebirthofChryslerfromnearbankruptcytorepaymentofits$1.2billiongovernmentloansoearlythatWashingtondidn'tknowhowtocashthecheck.BookDimension:length:(cm)17.5width:(cm)10.6

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