内容简介
ArguesthatInternetmarketingthatfailstocloseasaleonlineisineffective,providinglessonsinsuccessfule-marketingthatenablefasterandmorefocusedpracticeswhileidentifyingthe"10CommandmentsofBuildingBandwidth."
作者简介
SergioZymanwasformerlythechiefmarketingofficeratTheCoca-ColaCompany.AsprincipalofZ,anewconsultingcompany,hehasworkedwithsuchcompaniesasMicrosoft,7-Eleven,MillerBrewingCompany,andCampbells.Ahighlysought-afterspeaker,hefrequentlytravelstheworldtospeaktolargeaudiencesandhasbeenfeaturedinsuchpublicationsastheWallStreetJournal,theNewYorkTimes,andFortune.HelivesinAtlanta,Georgia.