书目

Building Brandwidth

内容简介

ArguesthatInternetmarketingthatfailstocloseasaleonlineisineffective,providinglessonsinsuccessfule-marketingthatenablefasterandmorefocusedpracticeswhileidentifyingthe"10CommandmentsofBuildingBandwidth."

作者简介

SergioZymanwasformerlythechiefmarketingofficeratTheCoca-ColaCompany.AsprincipalofZ,anewconsultingcompany,hehasworkedwithsuchcompaniesasMicrosoft,7-Eleven,MillerBrewingCompany,andCampbells.Ahighlysought-afterspeaker,hefrequentlytravelstheworldtospeaktolargeaudiencesandhasbeenfeaturedinsuchpublicationsastheWallStreetJournal,theNewYorkTimes,andFortune.HelivesinAtlanta,Georgia.

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