内容简介
Thisbookisaboutorganizationalsurvival:thereasonswhyorganizationsdonotalwayssurvive,andwhatcanbedoneaboutit.Survivalmeanscreatingvalueforstakeholders,andthesurvivalproblemstartswithuncertainty,changeandtheneedfororganizationstoadapttoshiftingneedsandmarketconditions.Thekeyquestionis'Whyareorganizationsslowtochangeandadapt?'Unsuccessfulorganizationsaredistinguishedbytheirfailuretoovercomethinkingandbehaviouralflawsatpersonal,organizationalandcommunitylevels.Inthisbook,weexplainwhattheseflawsareandhowthescenarioapproachhelpsseniormanagersandorganizationstoovercomethem.Ourapproachisbasedonreasoning,research,realworldobservations-andalongtrackrecorddevelopingscenario-basedthinking,combiningthemosteffectiveelementsofthemanyscenarioapproachesthathavebeentriedovertime.Thisbookexplains:Whyscenariothinkingisincreasinglyimportant:howithasdevelopedasanapproachthatcanhelpbuildsuccessfulstrategiesandorganizations.Howscenariosarevaluableinovercominganobstacleorproblem-currentorpotential-byenablinginnovationandcreativethinking'outsidethebox'.Howscenariothinkingcanbeusedtoresolveorganizationalflawsbyenhancingthestrategicconversation.Howtounderstandthescenarioapproachinthecontextofeffectiveorganizationallearninganddevelopment.Howtoensurethatscenariothinkingisincludedinawiderstrategicandorganizationallearningframework,essentialfororganizationalsurvival.OutliningthebenefitsandtechniquesofscenariothinkingTheSixthSenseshowsthatscenariothinkingispurposefulandeffectiveindrivingstrategyandorganizationaldevelopmenttowardsmanagerialandorganizationalsuccess.