Art of Choosing 选择的艺术 : 为什么我选的不是我要的?

Everydaywemakechoices.CokeorPepsi?Saveorspend?Stayorgo?Whethermundaneorlife-altering,thesechoicesdefineusandshapeourlives.SheenaIyengarasksthedifficultquestionsabouthowandwhywechoose:Isthedesireforchoiceinnateorboundbyculture?Whydowesometimeschooseagainstourbestinterests?Howmuchcontroldowereallyhaveoverwhatwechoose?Heraward-winningresearchrevealsthattheanswersaresurprisingandprofound.Inourworldofshiftingpoliticalandculturalforces,technologicalrevolution,andinterconnectedcommerce,ourdecisionshavefar-reachingconsequences.Usethisbookasyourcompanionandguideforthemanychallengesahead.\\\'Nooneasksbetterquestions,orcomesupwithmoreintriguinganswers\\\'MalcolmGladwell,authorofTHETIPPINGPOINT