Gut Feelings: The Intelligence of the Unconscious[成败就在刹那间]

Whyissplitseconddecision-makingsuperiortodeliberation?GutFeelingsdeliversthesciencebehindMalcolmGladwell'sBlinkReflectionandreasonareoverrated,accordingtorenownedpsychologistGerdGigerenzer.Muchbetterqualifiedtohelpusmakedecisionsisthecognitive,emotional,andsocialrepertoirewecallintuition—asuiteofgutfeelingsthathaveevolvedoverthemillenniaspecificallyformakingdecisions.“GladwelldrewheavilyonGigerenzer'sresearch.ButGigerenzergoesastepfurtherbyexplainingjustwhyourgutinstinctsaresooftenright.Intuition,itseems,isnotsomesortofmysticalchemicalreactionbutaneurologicallybasedbehaviorthatevolvedtoensurethatwehumansrespondquicklywhenfacedwithadilemma”(BusinessWeek).