Rules for Revolutionaries

GuyKawasaki,CEOofgarage.comandformerchiefevangelistofAppleComputer,Inc.,presentshismanifestoforworld-changinginnovation,usinghisbattle-testedlessonstohelprevolutionariesbecomevisionaries.CreateLikeaGodTurnconventionalwisdomonitshead-createrevolutionaryproductsandservicesbyanalyzinghowtoapproachtheproblemsathand.CommandLikeaKingTakechargeandmaketough,insightful,andstrategicdecisions-breakdownthebarriersthatpreventproductadoptionandavoiddeathmagnets(thestupidmistakesjustabouteveryonemakes).WorkLikeaSlaveGetreadyforhardwork,andlotsofit.Togofromrevolutionarytovisionary,you'llneedtoeatlikeabird-relentlesslyabsorbingknowledgeaboutyourindustry,customers,andcompetition--andpooplikeanelephant--spreadingthelargeamountofinformationandknowledgethatyou'vegained.FilledwithinsightsfromtopinnovatorssuchasAmazon.com,Dell,Hallmark,andGilletteandrichwithhands-onexperiencefromthefrontlinesofbusiness,RulesforRevolutionarieswillempoweryou--whetheryou'reanentrepreneur,engineer,inventor,manager,orsmallbusinessowner--toturnyourdreamsintoreality,yourrealityintoproducts,andyourproductsintocustomermagnets.