InGenius: A Crash Course on Creativity[天才训练：创造力速成课]

Istheabilitytocreativelytackleproblemsinnateorcanitbelearned?Likemosthumantraits,bothanswersarecorrect.Somepeopleareinherentlymoreinnovativethanothers.But,justlikemaths,orwriting,everyonecanimprovewithpractice.TinaSeelig,PhDteachescreativityeverydayinhercoursesoninnovationatStanfordSchoolofEngineering.Aftertenyearsofexperience,sheconfidentlyassertsthatnotonlycancreativitybetaughtbutthatthereareaclearsetoftools,skillsandapproachesthatcanunlockanyone'screativepotential.InInGenius,Seeligremindsusthatcreativityisnotjustsomethingthatyouthinkabout-itissomethingthatyoudo.Itisasnaturalasbreathing,andjustasnecessaryforleadingasuccessfulandfulfillinglife.Creativesolutionsarerequiredbecausethestatusquoisnevergoodenough,andourgoalshouldalwaysbetopushbeyondthelimitsofwhatseemspossible.Greatideasareneededtosolvealltheproblemswefaceandtoenrichourlives.Whetheritisintheconferenceroom,classroomorkitchen,newideasopenupaworldofwonderfulpossibilities.Withthetoolspresentedinthisremarkablebook,wewilllearnhowtopulloutallstopstotakeonthechallenges,bigandsmall,thatcomeourway,andtoseethateveryword,everyidea,andeverymomentprovidesanopportunityforcreativitythatwillenhanceourlives.InGeniusisfilledwithconcepts,tools,techniquesandstoriesthatrevealwaysyoucanincreaseyourcreativityquotient,andthatofyourgroupsandorganizations.Thefirsthalfofthebookfocusesontheinsideout-whatyoucanpersonallydotoincreaseyourowncreativeaptitudeandattitude.Thesecondhalfdealswiththeoutsidein-howyoucanchangethelocalandculturalenvironmenttoincreasethecreativityquotientofyourcommunity.InGeniusrevealsoneofthegreattruthsaboutideas:itcostsnothingtogenerateamazingideas,andyettheresultshavethepotentialtobepriceless.——ThistextreferstothePaperbackedition.