书目

The Facebook Effect：The Inside Story of the Company That Is Connecting the World

内容简介

INLITTLEMORETHANHALFADECADE,Facebookhasgonefromadorm-roomnoveltytoacompanywith500millionusers.Itisoneofthefastestgrowingcompaniesinhistory,anessentialpartofthesociallifenotonlyofteenagersbuthundredsofmillionsofadultsworldwide.AsFacebookspreadsaroundtheglobe,itcreatessurprisingeffects—evenbecominginstrumentalinpoliticalprotestsfromColombiatoIran.VeterantechnologyreporterDavidKirkpatrickhadthefullcooperationofFacebook’skeyexecutivesinresearchingthisfascinatinghistoryofthecompanyanditsimpactonourlives.KirkpatricktellsushowFacebookwascreated,whyithasflourished,andwhereitisgoingnext.Hechroniclesitssuccessesandmissteps,andgivesreadersthemostcompleteassessmentanywhereoffounderandCEOMarkZuckerberg,thecentralfigureinthecompany’sremarkableascent.ThisistheFacebookstorythatcanbefoundnowhereelse.Howdidanineteen-year-oldHarvardstudentcreateacompanythathastransformedtheInternetandhowdidhegrowittoitscurrentenormoussize?KirkpatrickshowshowZuckerbergsteadfastlyrefusedtocompromisehisvision,insistentlyfocusingongrowthoverprofitsandpreachingthatFacebookmustdominate(hisword)communicationontheInternet.Intheprocess,heandasmallgroupofkeyexecutiveshavecreatedacompanythathaschangedsociallifeintheUnitedStatesandelsewhere,acompanythathasbecomeaubiquitouspresenceinmarketing,alteringpolitics,business,andevenoursenseofourownidentity.ThisistheFacebookEffect.

作者简介

DavidKirkpatrickwasformanyyearsthesenioreditorforinternetandtechnologyatFortunemagazine.WhileatFortune,hewrotecoverstoriesaboutApple,IBM,Intel,Microsoft,Sun,andnumerousothertechnologysubjects.Beginningin2001,hecreatedFortune’sBrainstormconferenceseries.Morerecently,heorganizedtheTechonomyconferenceonthecentralityoftechnologyinnovationforallhumanactivity.HeisamemberoftheCouncilonForeignRelationsandappearsfrequentlyontelevision,radio,andtheInternetasanexpertontechnology.

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