Onward：How Starbucks Fought for Its Life without Losing Its Soul

In2008,HowardSchultz,thepresidentandchairmanofStarbucks,madetheunprecedenteddecisiontoreturnasCEOeightyearsafterhesteppeddownfromdailyoversightofthecompanytobecomechairman.ConcernedthatStarbuckshadlostitsway,Schultzwasdeterminedtohelpitreturntoitscorevaluesandrestorenotonlyitsfinancialhealth,butalsoitssoul.InOnward,hesharestheremarkablestoryofthecompany’songoingtransformationunderhisleadershiprevealinghow,duringoneofthemosttumultuouseconomictimesinhistory,Starbucksagainachievedprofitabilityandsustainabilitywithoutsacrificinghumanity.Acompelling,candidnarrativedocumentingthematuringofabrandaswellasabusinessman,OnwardrepresentsSchultz’scentralleadershipphilosophy:It’snotjustaboutwinning,buttherightwaytowin.