Secrets of Power Negotiating, 15th Anniversary Edition：15th Anniversay Edition Inside Secrets From a Master Negotiator

RogerDawson'sSecretsofPowerNegotiatinghaschangedthewayAmericanbusinessthinksaboutnegotiating.Thinking"win-win"--lookingforthatmagicalthirdsolutioninwhicheveryonewinsbutnobodyloses--canbeanaiveandultimatelyunsuccessfulapproachintoday'stoughbusinessenvironment.PowerNegotiatingteachesthatthewayyounegotiatecangetyoueverythingyouwantandstillconvincetheothersidethattheywonalso.Thisthirdeditionhasbeencompletelyrevisedandupdatedtoreflectthechangingdynamicsofbusinesstoday.Newandexpandedsectionsinclude:*Twentysure-firenegotiatinggambits.*Howtonegotiateoverthetelephone,bye-mail,andviainstantmessaging.*Howtoreadbodylanguage.*Listeningtohiddenmeaningsinconversation.*Dealingwithpeoplefromothercultures.*Howtobecomeanexpertmediator.SecretsofPowerNegotiatingcoverseveryaspectofthenegotiatingprocesswithpractical,provenadvice,frombeginningstepstocriticalfinalmoves:howtorecognizeunethicaltactics,keyprinciplesofthePowerNegotiatingstrategy,whymoneyisnotasimportantaseveryonethinks,negotiatingpressurepoints,understandingtheotherpartyandgainingtheupperhand,andanalysesofdifferentnegotiatingstyles.丰富而经典的谈判大师手记；真实而有影响力的案例剖析。谈判大师罗杰·道森通过独创的优势谈判技巧，教会你如何在谈判桌前取胜，更教会你如何在谈判结束后让对方感觉到是他赢得了这场谈判，而不是他吃亏了。无论你的谈判对手是房地产经纪人、汽车销售商、保险经纪人，还是家人、朋友、生意伙伴、上司，你都能通过优势谈判技巧成功地赢得谈判，并且赢得对方的好感。《优势谈判》15周年经典版全新添加了罗杰·道森的最新实战经验、技巧，将教会你：如何在谈判时占尽优势？怎样让步既不吃亏，还让对手满意？如何透过肢体语言解读对手的想法？如何听懂对手的话外之音，增加谈判的信心？你手上的这本书是由国际首席商业谈判大师罗杰·道森集30年的成功谈判经验著述而成，书中有详细的指导、生动而真实的案例、权威的大师手记和实用的建议，为你提供走上富足人生的优势指南。