书目

Leadership Brand:Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

内容简介

Yourcompany'sbrandsholdintangiblevalueanddifferentiateyourfirmfromrivals.Sodoesyourleadershipbrand-asharedidentityamongyourorganization'sleadersthatdifferentiateswhattheycandofromwhatyourrivals'leaderscando.In"LeadershipBrand",DaveUlrichandNormSmallwoodshowhowbrandedleadershipdeliversuniquevalueforfirms'investors,customers,andemployees-elevatingmarketvalueandcreatingasharpcompetitiveedge.Theauthorspresentasix-stepprocessforcreatingleadershipbrandinyourorganization.Awealthoftoolshelpsyoudifferentiateyourfirm'sleadersfromthoseofrivals,craftaunifiedidentityamongthem,andarticulateauniquestatementofyourbrand.Withitscompellingnewmodelandhands-onapproach,thisbookhelpsyouclarifywhatmakesyourleadersunique-anduseyourleadershipbrandtoleaverivalsfarbehind.

作者简介

DaveUlrichisProfessorofBusinessattheUniversityofMichiganandco-founderofTheRBLGroup,aneducationandconsultingfirmthathelpsorganizationsandleadersdelivervalue.Hehaspublished12booksandmorethan100articles.NormSmallwoodisco-founderofTheRBLGroupandco-authoroffourbooks.HeisalsoonthefacultyoftheExecutiveEducationCenterattheUniversityofMichiganBusinessSchool.Theyareco-authorsofResults-BasedLeadershipandHowLeadersBuildValue.戴夫·乌尔里克博士,与人合作出版有10本管理学专著并发表过逾百篇文章,被《商业周刊》(BusinessWeek)誉为管理学教育领域最顶级专家之一。戴夫·乌尔里克博士曾为半数以上的《财富》200强企业提供过管理咨询服务。诺姆·斯莫伍德,“基于结果的领导”管理咨询公司的共同创建人。该公司主要根据本书及戴夫·乌尔里克博士和诺姆·斯莫伍德合著的另一本管理学专著——基于结果的领导:领导者如何创建企业并不断提升企业的价值(Results-BasedLeadership:HowLeadersBuildtheBusinessandImprovetheBottomLine)所提出的观点、方法,为企业和其他机构提供教育和咨询服务。诺姆·斯莫伍德曾为许多行业的众多客户,提供过包括领导能力拓展、企业发展战略、组织能力发展、变化管理,以及人力资源计划等在内的大量教育与咨询服

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