内容简介
Yourcompany'sbrandsholdintangiblevalueanddifferentiateyourfirmfromrivals.Sodoesyourleadershipbrand-asharedidentityamongyourorganization'sleadersthatdifferentiateswhattheycandofromwhatyourrivals'leaderscando.In"LeadershipBrand",DaveUlrichandNormSmallwoodshowhowbrandedleadershipdeliversuniquevalueforfirms'investors,customers,andemployees-elevatingmarketvalueandcreatingasharpcompetitiveedge.Theauthorspresentasix-stepprocessforcreatingleadershipbrandinyourorganization.Awealthoftoolshelpsyoudifferentiateyourfirm'sleadersfromthoseofrivals,craftaunifiedidentityamongthem,andarticulateauniquestatementofyourbrand.Withitscompellingnewmodelandhands-onapproach,thisbookhelpsyouclarifywhatmakesyourleadersunique-anduseyourleadershipbrandtoleaverivalsfarbehind.