The Rise of the Platform Marketer Performance M

DeveloptheskillsandcapabilitiesquicklybecomingessentialinthenewmarketingparadigmTheRiseofthePlatformMarketerhelpsyouleveragethe"always-on"consumertodelivermorepersonalizedengagementsacrossmedia，channels，anddevices.Bymanagingtheseinteractionsatscalethroughoutthecustomerlifecycle，youcanoptimizethevalueofyourcustomersandsegmentsthroughstrategicuseofConnectedCRM(cCRM).Thisbookshowsyouhowtotakeadvantageofthemassivegrowthandproliferationofsocialandotherdigitalmedia，withclearstrategyfordevelopingthenewcapabilities，tools，metrics，andprocessesessentialintheageofplatformmarketing.Coverageincludesidentitymanagement，audiencemanagement，consumerprivacyandcompliance，mediaandchanneloptimization，measurementandattribution，experiencedesign，andintegratedtechnology，plusadiscussiononhowthecompanyasawholemustevolvetokeeppacewithmarketing'sincreasinglyrapidevolutionandcapabilities.Theexpansionofdigitalplatformshascreatedaddressabilityopportunitythroughsearch，video，display，andsocialmedia，offeringtoday'sforemostopportunityforcompetitiveadvantage.Thisbookoutlinesthecapabilitiesandperspectiverequiredtoreaptherewards，helpingyoushiftyourstrategytoalignwiththedemandsandexpectationsofthemodernconsumer.Developthetools，metrics，andprocessesnecessarytoengagethemodernconsumerGainadeepunderstandingofConnectedCustomerRelationshipManagementLeveragetrendsintechnologyandanalyticstocreatetargetedmessagesAdjustyourcompany'sstructureandoperationstoalignwithnewcapabilitiesTheneweraofmarketingrequiresthoroughunderstandingofcCRM，alongwiththeknowledgeandinnovativeforethoughttothriveintheever-expandingdigitalaudienceplatformenvironment.TheRiseofthePlatformMarketergivesyouanedge，andhelpsyouclearapathtofullimplementation.