Mindless Eating: Why We Eat More Than We Think

Inthisilluminatingandgroundbreakingnewbook,foodpsychologistBrianWansinkshowswhyyoumaynotrealizehowmuchyou’reeating,whatyou’reeating–orwhyyou’reeveneatingatall.•Doesfoodwithabrandnamereallytastebetter?•Doyouhatebrusselssproutsbecauseyourmotherdid?•Doesthesizeofyourplatedeterminehowhungryyoufeel?•Howmuchwouldyoueatifyoursoupbowlsecretlyrefilleditself?•Whatdoesyourfavoritecomfortfoodreallysayaboutyou?•Whydoyouovereatsomuchathealthyrestaurants?BrianWansinkisaStanfordPh.D.andthedirectoroftheCornellUniversityFoodandBrandLab.He’sspentalifetimestudyingwhatwedon’tnotice:thehiddencuesthatdeterminehowmuchandwhypeopleeat.Usingingenious,fun,andsometimesdownrightfiendishlycleverexperimentslikethe“bottomlesssoupbowl,”Wansinktakesusonafascinatingtourofthesecretdynamicsbehindourdietaryhabits.Howdoespackaginginfluencehowmuchweeat?Whichmoviesmakeuseatfaster?Howdoesmusicorthecoloroftheroominfluencehowmuchweeat?Howcanwerecognizethe“hiddenpersuaders”usedbyrestaurantsandsupermarketstogetustomindlesslyeat?Whataretherealreasonsmostdietsaredoomedtofail?Andhowcanweusethe“mindlessmargin”tolose–insteadofgain–tentotwentypoundsinthecomingyear?MindlessEatingwillchangethewayyoulookatfood,anditwillgiveyouthefactsyouneedtoeasilymakesmarter,healthier,moremindfulandenjoyablechoicesatthedinnertable,inthesupermarket,inrestaurants,attheoffice–evenatavendingmachine–whereveryoudecidetosatisfyyourappetite.FromtheHardcoveredition.,