内容简介
Beatlocalcompaniesattheirgame.Ifyouneedthebestpracticesandideasforgainingmarketshareindevelopingeconomies--butdon'thavetimetofindthem--thisbookisforyou.Hereare10inspiringandusefulperspectives,allinoneplace.ThiscollectionofHBRarticleswillhelpyou:-Manageriskinunstableenvironments-Wardoffpoliticalthreatstoyourbusiness-Customizeyourbusinessmodelforemergingmarkets-Tailoryourstrategytocapitalizeoncountries'strengths-Gaingroundonemerginggiants-CompeteinChina'snewhigh-techmarket-Winthewarfortalentindevelopingeconomies-Servethebottomofthepyramidprofitably
作者简介
HarvardBusinessReviewisageneralmanagementmagazinepublishedsince1922byHarvardBusinessSchoolPublishing,ownedbytheHarvardBusinessSchool.Amonthlyresearch-basedmagazinewrittenforbusinesspractitioners,itclaimsahighrankingbusinessreadershipamongacademics,executives,andmanagementconsultants.IthasbeenthefrequentpublishinghomeforscholarsandmanagementthinkerssuchasClaytonM.Christensen,PeterF.Drucker,MichaelE.Porter,RosabethMossKanter,JohnHagelIII,ThomasH.Davenport,GaryHamel,C.K.Prahalad,VijayGovindarajan,RobertS.Kaplan,RobertH.Schafferandothers.Managementandbusinessconceptsandtermssuchas"Balancedscorecard,""Corecompetence,""Strategicintent,""Reengineering,""Globalization,""Marketingmyopia,"and"Glassceiling"werefirstgivenprominenceinHBR'spages.ItsworldwideEnglish-languagecirculationis250,000,andthereare11licensededitionsofthemagazine,includingtwoChinese-languageeditions,anItalian,aGermanedition,aPolishedition,aHungarianedition,aBrazilian(Portuguese-language)edition,andanEnglish-languageSouthAsiaedition.ThemagazineiseditoriallyindependentofHarvardBusinessSchool.Itisnotpeerreviewed.
