Visual Grammar

Lifeintheimageworldhasmadeusallvoracious,ifnotalwaysdeliberate,consumersofvisualmessages.Easyaccesstocomputergraphictoolshasturnedmanyofusintoeitheramateurorprofessionalimageproducers.Butwithoutabasicunderstandingofvisuallanguage,aproductivedialoguebetweenproducersandconsumersofvisualcommunicationisimpossible."VisualGrammar"canhelpyouspeakandwriteaboutvisualobjectsandtheircreativepotential,andbetterunderstandthegraphicsthatbombardyou24/7.Itisbothaprimeronvisuallanguageandavisualdictionaryofthefundamentalaspectsofgraphicdesign.Dealingwitheveryimaginablevisualconceptfromabstractionssuchasdimension,format,andvolume;toconcreteobjectssuchasform,size,color,andsaturation;toactivitiessuchasrepetition,mirroring,movement,anddisplacement;torelationssuchassymmetry,balance,diffusion,direction,andvariationthisbookisanindispensablereferenceforbeginnersandseasonedvisualthinkersalike.Whetheryousimplywanttofamiliarizeyourselfwithvisualconceptsorwhetheryou'reanexperienceddesignerlookingfornewwaystoconveyyourideastoaclient,"VisualGrammar"istheclearandconcisemanualthatyou'vebeenlookingfor.