Product Leadership Pathways to Profitable Innovation
- 作者
- 出版社 Perseus
- 出版时间 2005年1月
- ISBN 9780465014330
- 定价 218.00
内容简介
AswelearnedfromNewCoke,Pets.com,Apple'soriginalhandhelddevice,theNewton,andthereissuedFordThunderbird,allthepromotionintheworldwon'tsaveaproductthatsomehowisn'tright.RobertCooperistheworld'sleadingexperto
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