内容简介
ArevisedandupdatedguidetobridgingrelationshipcreationwithrelationshipcapitalizationRelationshipEconomicsisn'tabouttakingadvantageoffriendsorcoworkerstogetahead.It'saboutprioritizingandmaximizingauniquereturnonstrategicrelationshipstofuelunprecedentedgrowth.Basedontheauthor'sglobalspeakingandconsultingengagements,RelationshipEconomicsrevealsthatsuccesscomesfrominvestinginpeopleforextraordinaryreturns.Thisrevisedandupdatedversionexplainsthethreemajortypesofrelationships—personal,functional,andstrategic—andhowtofocuseachtofuelenterprisegrowth.Itintroducesnewconceptsinrelationshipmanagement,includingtheexchangeofRelationshipCurrency,theaccumulationofReputationCapital,andthebuildingofProfessionalNetWorth.Thesearethefundamentalmeasuresofbusinessrelationship,andonceyouunderstandthem,you'llbeabletoturnyourcontactsintobetterexecutions,performance,andresults."DavidNouristhedefinitiveexpertonstrategicrelationships.Hehascapturedpractical,pragmatic,andtimelyinsightsinRelationshipEconomicsandhasbeenavaluableresourcetomysalestransformationefforts."—RANDYSEIDL,SeniorVP,EnterpriseServers,StorageandNetworking,Americas,HP"Althoughmanyunderstandtheimportanceofrelationships,thequantifiableandstrategicvaluesofrelationshipsareoftenunderemphasized.DavidNourhasdonejustthatin¿RelationshipEconomics."—CRAIGLEMASTERS,PresidentandCEO,AssurantSolutions"Ifamanisjudgedbythecompanyhekeeps,DavidNour'sRelationshipEconomicsprovidesasystematicapproachtobuildingvalueinthatjudgment.Theconceptsreachwellbeyondnetworkingtobuildinglastingandproductiverelationships."—DENNISSADLOWSKI,formerpresidentandCEO,SiemensEnergy&Automation,Inc.
作者简介
DavidNouristhethoughtleaderonRelationshipEconomics—thequantifiablevalueofbusinessrelationships.AsCEOofTheNourGroup,Inc.,heworkswithglobalclientsindrivingunprecedentedgrowththroughuniquereturnontheirstrategicrelationships.Davidhaspioneeredthephenomenonthatrelationshipsarethegreatestoff-balance-sheetassetanyorganizationpossesses—largeorsmall,publicorprivate.Hehasbeenfeaturedinvariouspublications,includingtheWallStreetJournal,theNewYorkTimes,andForbesSmallBusiness.Tolearnmore,visitwww.RelationshipEconomics.net.