30DaystoOnlinePR&MarketingSuccess
- 作者
- 出版社 Mcgraw-Hill
- 出版时间 2011年11月
- ISBN 9781601631800
- 定价 218.60
内容简介
"GailMartinhasputtogethera'mustread'foranyonewantingtogrowtheirbusiness.Getit,digestit,putitintoaction!"--JaneAtkinson,authorofTheWealthySpeaker"GailMartinprovidesapracticalguideforbusinessthoughthewhat,why,andhowmuchofdevelopingasolidonlinepublicrelationsandmarketingplan.Buildingonbasics,shehascoveredwhatowners,managers,andentrepreneursshouldknowbeforetheyinvesttimeandmoneyintothesometimesconfusing--andcostly--worldofonlinecommunications."--KevinPopovic,communicationsdirector,IdeahausGoogleandtheInternethavechangedhowthePRgameisplayed--andcreatedanexplosionofblogs,Websites,andsocialmediaplatformswithaninsatiableneedfornews.Smallcompaniescancreateglobalvisibilityfortheirproductsonapennies-a-daybudgetwithonlinePRandInternetmarketing--Iftheyknowthetricksofthetrade.UsingauniqueRuleof30?approach,30DaystoOnlinePRandMarketingSuccesshelpsbusybusinessownersseeresultsfast.Thirtyshortchaptersarepackedwithreal-worldtipsandproventechniquestocreateonlinePRandmarketingcampaignsthatdrivetraffictoyoursiteandbuyerstoyourproducts.You'llquicklyandeasilylearnhowto:UseonlinePRandkeywordstoclimbtothetopofsearch-enginerankingsReachreportersandconsumerswithhotnewsandinformationBlendonlinePRandInternetmarketingtoreachmillionsoftargetedprospectsonasmallbudgetLookingforrapidonlinemarketingresultsonashoestringbudget?30DaystoOnlinePR&MarketingSuccessisforyou.
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