Values-DrivenBusiness:HowtoChangetheWorld,MakeMoney,andHaveFun

作者 Ben Cohen著Mal Warwick著
出版社 Mcgraw-Hill
出版时间 2006年3月
ISBN 9781576753583
定价 124.50

内容简介

There'snoshortageofbooksonhowtorunsmallbusinesses,butfewofthemcoverthespecialvalue—andspecialchallenges—ofsociallyresponsiblebusinesspracticesforsmall-ormedium-sizecompanies."Values-DrivenBusinessaddressesthatgap.ThefirstentryinBenCohen'snew"SocialVentureNetworkseries,thisguideusesreal-worldexamplestoshowhow"triplebottomline"practices—profits,people,andplanet—havehelpedcompaniesthroughoutNorthAmericathrive.Thebookcontainsfirststepsthatownersormanagerscanusetostartnarrowingthegapbetweenpersonalvaluesandbusinesspractices.Italsoillustratesthemanydimensionsofvalue-drivenbusiness,...

作者简介

BenCohenandJerryGreenfield,cofoundersofBen&Jerry'sHomemade,Inc.,openedtheirfirsticecreamshopinBurlington,Vermont,in1978.CohenischairpersonandGreenfieldisvice-chairpersonoftheboardofBen&Jerry'sHomemade,Inc.TheyliveinVermont.MalWarwick,consultant,author,andpublicspeaker,isthefounderorcofounderoffouraffiliatedcompanies:MalWarwick&Associates;ShareGroup;Donordigital;andResponseManagementTechnologies.ThesecompaniesprovideawiderangeoffundraisingandmarketingservicestononprofitclientsthroughoutNorthAmerica.Warwickistheauthororeditorofsixteenbooksonthetopicoffundraising,includingHowtoWriteSuccessfulFundraisingLettersandTheFiveStrategiesforFundraisingSuccess.

丛书

SocialVentureNetworkSeries

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