TrendsinInternationalBusiness:CriticalPerspectives(BlackwellBusinessS.)
- 作者
- 出版社 Wiley
- 出版时间 1998年3月
- ISBN 9781577181279
- 定价 352.20
内容简介
ProfessorMichaelR.CzinkotaisonthefacultyoftheGeorgetownSchoolofBusinessinWashington,DC.HehasbeenChairmanoftheNationalCenterforExport-ImportStudiesthere,andalsodevelopedanddirectedthemarketingmanagementcoursefortheschool'sMBAprogram.Dr.CzinkotaservedintheUSGovernmentasDeputyAssistantSecretaryofCommerce.Priortohisenteringacademia,hewasapartnerinatradingfirmandanadvertisingagency.Dr.MasaakiKotabeisProfessorofMarketingandInternationalBusinessandalsoDirectorofResearchattheCenterforInternationalBusinessEducationandResearchattheUniversityofTexasatAustin.IntheFourthQuarter1994issueoftheJournalofInternationalBusinessStudies,theleadinginternationalbusinessjournal,Dr.Kotabeisrankedthesixthmostproductivecontributorininternationalbusinessresearchinthepast25years.HeisalsoanelectedmemberoftheNewYorkAcademyofSciences.
丛书
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