StatisticalMethodsine-CommerceResearch(StatisticsinPractice)

作者 Wolfgang Jank著Galit Shmueli著
出版社 Wiley-Interscience
出版时间 2008年9月
ISBN 9780470120125
定价 925.50

内容简介

Thisgroundbreakingbookintroducestheapplicationofstatisticalmethodologiestoe-CommercedataWiththeexpandingpresenceoftechnologyintoday'seconomicmarket,theuseoftheInternetforbuying,selling,andinvestingisgrowingmorepopularandpublicinnature.StatisticalMethodsine-CommerceResearchisthefirstbookofitskindtofocusonthestatisticalmodelsandmethodsthatareessentialinordertoanalyzeinformationfromelectronic-commerce(e-Commerce)transactions,identifythechallengesthatarisewithnewe-Commercedatastructures,anddiscovernewknowledgeaboutconsumeractivity.Thiscollectiongathersoverthirtyresearchersandpractitionersfromthefieldsofstatistics,computerscience,informationsystems,andmarketingtodiscussthegrowinguseofstatisticalmethodsine-Commerceresearch.Fromprivacyprotectiontoeconomicimpact,thebookfirstidentifiesthemanyobstaclesthatareencounteredwhilecollecting,cleaning,exploring,andanalyzinge-Commercedata.Solutionstotheseproblemsarethensuggestedusingestablishedandnewlydevelopedstatisticalanddataminingmethods.Finally,alookintothefutureofthisevolvingareaofstudyisprovidedthroughanin-depthdiscussionoftheemergingmethodsforconductinge-Commerceresearch.StatisticalMethodsine-CommerceResearchsuccessfullybridgesthegapbetweenstatisticsande-Commerce,introducingastatisticalapproachtosolvingchallengesthatariseinthecontextofonlinetransactions,whilealsointroducingawiderangeofe-Commerceapplicationsandproblemswherenovelstatisticalmethodologyiswarranted.Itisanidealtextforcoursesone-Commerceattheupper-undergraduateandgraduatelevelsandalsoservesasavaluablereferenceforresearchersandanalystsacrossawidearrayofsubjectareas,includingeconomics,marketing,andinformationsystemswhowouldliketogainadeeperunderstandingoftheuseofstatisticsintheirwork.

作者简介

WolfgangJank,PhD,isAssociateProfessorintheDepartmentofDecision,Operations&InformationTechnologiesattheRobertH.SmithSchoolofBusiness,theUniversityofMaryland.Hehasauthoredorcoauthoredoverfiftyrefereedarticlesinhisareasofresearchinterest,whichincludestochasticoptimizationandMonteCarlomethods;nonparametricstatisticsandfunctionaldataanalysis;andtheapplicationofstatisticalproblem-solvingtoelectroniccommerce,marketing,aviation,andoperationsmanagement.GalitShmueli,PhD,isAssociateProfessorandDirectoroftheeMarketsResearchLaboratoryintheDepartmentofDecision,Operations&InformationTechnologiesattheRobertH.SmithSchoolofBusiness,theUniversityofMaryland.Shehasauthoredorcoauthoredoverfiftyrefereedarticlesinhermainareaofresearch:thedevelopmentandadoptionofstatisticalmethodstononstandarddatawithapplicationstothefieldsofelectroniccommerceandbiosurveillance.Dr.ShmueliisthecoauthorofDataMiningforBusinessIntelligence:Concepts,Techniques,andApplicationsinMicrosoftOfficeExcel?withXLMiner?,alsopublishedbyWiley.

丛书

StatisticsinPractice

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