Decision Modeling and Behavior in Complex and Uncertain Environments

Thistextexaminesnewresearchattheinterfaceofoperationsresearch,behavioralandcognitivesciences,anddecisionanalysis.Fromthecognitivebehavioristwhocollectsempiricalevidenceastohowpeoplemakedecisionstotheengineerandeconomistwhoaretheconsumersofsuchunderstanding,thereaderencountersthefamiliarTravelingSalesmanProblemandPrisoner'sdilemma,howagriculturaldecisionsaremadeinArgentina'sPampasregion,andsomesocialgoalsthatcomeintoplayasanelementofrationaldecision-making.Inthese14self-containedchapters,broadtopicscoveredincludetheintegrationofdecisionanalysisandbehavioralmodels,innovationsinbehavioralmodels,exploringdescriptivebehaviormodels,andexperimentalstudies.