书目

OperationsManagement[运营管理 国际学生版]

内容简介

Operationsmanagersneedaresourcethatwillenhancetheirexperienceswithrelevantexamplesanddiscussions.Thisfourtheditionarmsthemwiththeinformationtheyllneedtosucceed.Thematerialhasbeencompletelyreorganizedwithafocusonthecurrentthrustsofoperationsmanagement:strategy,sixsigma,lean,andsupplychainmanagement.Severalcasestudieshavebeenaddedtoshowhowtheconceptsareappliedonthejob.Thepagesarenowintwocolorstoenhancetheimagesandexhibitsintegratedthroughoutthechapters.Inaddition,theheavierquantitativematerialisminimizedtoprovideoperationsmanagerswithjustthecoverageneededandexamplesthatillustrateaparticularconcept.

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