BrainstormingandBeyond:AUser-CenteredDesignMethod头脑风暴及超越：以用户为中心的设计方法

"BrainstormingandBeyond"describesthetechniquesforgeneratingideasverbally,inwriting,orthroughsketches.Thefirstchapterfocusesonbrainstorming,thefoundationmethodforideation,whichisacomplexsocialprocessbuildingoffofsocialpsychologyprinciples,motivationalconstructs,andcorporateculture.Brainstormingiscommonlyportrayedasaneasywaytogenerateideas,butinreality,itisacomplexsocialprocessthatisoftenflawedinwaysthatarenotself-evident.Chapter2discussesBrainwriting,whichisavariationonbrainstorminginwhicheachpersonwritesideasdownonpaperandthenpassesthepapertoanewpersonwhoreadsthefirstsetofideasandaddsnewones.Sincethereisnogroupshoutingoutofideas,strongfacilitationskillsarenotrequired,andmoreoftenthannot,Brainwritingresultsgreatlyexceedthoseofgroupbrainstorminginashortertimebecauseideasaregeneratedinaparallel,ratherthanserial,fashion.Brainwritingisusefulwhentimeislimited,groupsarehostile,oryouaredealingwithaculturewhereshoutingoutwildordivergentideasmightbedifficult.Finally,inChapter3,readerslearnaboutBraindrawing,amethodofvisualbrainstormingthathelpspractitionersgenerateideasforicons,othergraphics,userinterfacelayouts,orWebpagedesigns.Eachofthesemethodsprovidesreaderswithwaystogenerate,present,andevaluateideassotheycanbeginbuildingastrongfoundationforproductsuccess.Youcanlearnthepropertechniquesforgeneratingideaswithlimitedtime,hostileaudiences,andlimitedfacilitationsupport.Itexploresefficientprocessesforanalyzingthevalueofideas.Itexamineswaystogeneratevisual,aswellastextualideas.