Disrupting Digital Business: Create an Authentic Experience in the Peer-To-Peer Economy

Wearenolongeraneconomyofproductsandservices.Thedigitaltransformationdemandsthatwefocusourattentiononexperiencesandoutcomes.Businessleadersandtheirorganizationsmustshifttokeepingpromises?nomatterhowtheircustomersinteractwiththem.Butorganizationsnolongercontroltheconversation.Inthiseraofsocialandmobiletechnology,customers,employees,suppliers,andpartnersareindirectcommunicationwithoneanother.Thosepersonalnetworksandthebrandsthey’repassionateaboutinfluencetheirdecisionmakingandtheirspending.Theworkforcehaschangedtoo.Employeesexpecttobeabletodeterminewhenandhowtheywillwork,thetechnologythey’lluse,andthevaluestheircompanywillespouse.Organizationscantakepartinthisconversationonlyiftheyrecognizehowandwhereit’shappening.Resistingthesechangeswillleaveexecutives,managers,andtheircompaniespowerless.Organizationsmustpivotwithandaheadofthesesocial,organizational,andtechnologicalshiftsorriskbeingleftbehind.TechnologyguruRayWangshowshoworganizationscansurfthewavesofchange?howtheycankeeptheirpromises.Currenttrends,whentakenseriously,requireanewwayofthinkingaboutbusinessthatincludesfivekeyareas:1.ConsumerizationoftechnologyandthenewC-suite2.Data’sinfluenceindrivingdecisions3.Digitalmarketingtransformation4.Thefutureofwork5.MatrixcommerceDigitaldisruptionhaschangedhowwedoourwork.Butbymasteringthesetrendsyou’lldelightyourcustomerswitheveryinteraction.,