Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

Ifyouhaveawebsite,ablog,orevenaFacebookorTwitterpresence,youareapublisher.Thinklikeone:buildadigitalcontentstrategythatembraceswords,imagesandmultimediatosystematicallyenhanceconsumerengagementandconversionrates.InContentMarketing,world-renowneddigitalcontentexpertRebeccaLieboffersallthedetailed,actionableguidanceyou\'llneed.Liebguidesyouthroughplanningwhatyou\'llsayonline,howandwhereyou\'llsayit,howoftenyou\'llcommunicate,andhowyou\'llmeasureyoureffectiveness.Sheofferspracticalguidancefor\"listening\"toconversationsaboutyourbrand,products,andservices,respondingmoreeffectively,andeffectivelyinformingthoseconversations.You\'lllearnhowtouseyourdigitalcontentstrategytoshapemarketing,branding,PR,SEO,customerandmediarelations,blogcontent,socialmediainitiatives,andofcourse,yourwebsite.Liebdrillsdowntoofferdetailed,actionableadviceforissuessuchaschoosingdistributionchannelsmakingsureyoudon\'trunoutofthingstosaymakingyourcontent\"findable\"promotingtwo-waydialogue.Usinghertechniques,youcanmarketfarmoreeffectivelyandpersonallybuildloyaltyasyouinformandentertaincustomersandreduceoreveneliminateadvertisingcosts.Thinkaboutit:whybuymediawhen,today,youarethemedia?,