The Personal MBA：Master the Art of Business

Masterthefundamentals,honeyourbusinessinstincts,andsaveafortuneintuition.Theconsensusisclear:MBAprogramsareawasteoftimeandmoney.Eventheeliteschoolsofferoutdatedassembly-lineeducationsaboutprofit-and-lossstatementsandPowerPointpresentations.Aftertwoyearsporingoversanitizedcasestudies,studentsareshuffledoffintomiddlemanagementtofindouthowbusinessreallyworks.JoshKaufmanhasmadeabusinessoutofdistillingthecoreprinciplesofbusinessanddeliveringthemquicklyandconciselytopeopleatallstagesoftheircareers.Hisbloghasintroducedhundredsofthousandsofreaderstothebestbusinessbooksandmostpowerfulbusinessconceptsofalltime.InThePersonalMBA,hesharestheessentialsofsales,marketing,negotiation,strategy,andmuchmore.Trueleadersaren'tmadebybusinessschools-theymakethemselves,seekingouttheknowledge,skills,andexperiencestheyneedtosucceed.Readthisbookandinoneweekyouwilllearntheprinciplesittakesmostpeoplealifetimetomaster.