内容简介
Thisrevisedandexpandededitionofthebestsellingbook,ThePersonalMBAbyJoshKaufman,givesyoueverythingyouneedtotransformyourbusiness,yourcareeroryourworkinglifeforever.AnMBAatatopschoolisanenormousinvestmentintime,effortandcold,hardcash.Andifyoudon'twanttoworkforaconsultingfirmoraninvestmentbank,thechancesareitsimplyisn'tworthit.JoshKaufmanistherogueprofessorofmodernbusinesseducation.FetedbyeveryonefromthebusinessmediatoSethGodinandDavidAllen,he'stornuptherulebookandgiventhousandsofpeopleworldwidethetoolstoteachthemselveseverythingtheyneedtoknow.ThePersonalMBAteachessimplementalmodelsforeverysubjectthat'skeytocommercialsuccess.Fromthebasicsofproducts,sales&marketingandfinancetothenuancesofhumanpsychology,teamworkandcreatingsystems,thisbookdistilseverythingyouneedtoknowtotakeontheMBAgraduatesandwin.