书目

Crossing the Chasm：Marketing and Selling Technology Products to Mainstream Customers

  • 作者 Geoffrey A. Moore著
  • 出版社 Wiley
  • 出版时间 1998年8月 第1版
  • ISBN 9781841120638
  • 定价 277.80

内容简介

InCrossingtheChasm,GeoffreyMoore,theworld′sleadinghigh–techandcommunicationsguru,throwsoutoldmarketingideastoclearspaceforthespecialrealitiesofthehigh–techmarket.Basedonarevolutionarynewmodelandfilledwithpracticalinsights,CrossingtheChasmisalandmarkbook.ThisneweditionhasbeenupdatedtoincludecomprehensivecoverageoftheInternetandWorldWideWeb.

作者简介

GeoffreyA.MooreisPresidentoftheChasmGroupinPaloAlto,California,whichprovidesconsultingservicestoclientssuchasHewlett-Packard,Apple,Peoplesoft,AT&T,Oracle,NeXT,Sun,SiliconGraphicsandSybase.

丛书

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其他版本

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