The Innovator's Dilemma：When New Technologies Cause Great Firms to Fail

TheInnovator'sDilemmademonstrateswhyoutstandingcompaniesthathadtheircompetitiveantennaeup,listenedastutelytocustomers,andinvestedaggressivelyinnewtechnologiesstilllosttheirmarketdominance.Drawingonpatternsofinnovationinavarietyofindustries,theauthorarguesthatgoodbusinesspracticescan,nevertheless,weakenagreatfirm.Heshowshowtrulyimportant,breakthroughinnovationsareofteninitiallyrejectedbycustomersthatcannotcurrentlyusethem,leadingfirmstoallowtheirmostimportantinnovationstolanguish.Manycompaniesnowfacetheinnovator'sdilemma.Keepingclosetocustomersiscriticalforcurrentsuccess.Butlong-termgrowthandprofitsdependuponaverydifferentmanagerialformula.Thisbookwillhelpmanagersseethechangesthatmaybecomingtheirwayandwillshowthemhowtorespondforsuccess.TheManagementofInnovationandChangeSeries.