The Innovator's Dilemma：The Revolutionary Book that Will Change the Way You Do Business

Inthisrevolutionarybestseller,HarvardprofessorClaytonM.Christensensaysoutstandingcompaniescandoeverythingrightandstilllosetheirmarketleadership--orworse,disappearcompletely.Andhenotonlyproveswhathesays,hetellsothershowtoavoidasimilarfate.Focusingon"disruptivetechnology"--theHondaSuperCub,Intel's8088processor,orthehydraulicexcavator,forexample--Christensenshowswhymostcompaniesmiss"thenextgreatwave."Whetherinelectronicsorretailing,asuccessfulcompanywithestablishedproductswillgetpushedasideunlessmanagersknowwhentoabandontraditionalbusinesspractices.Usingthelessonsofsuccessesandfailuresfromleadingcompanies,TheInnovator'sDilemmapresentsasetofrulesforcapitalizingonthephenomenonofdisruptiveinnovation.Findout:*Whenitisrightnottolistentocustomers.*Whentoinvestindevelopinglower-performanceproductsthatpromiselowermargins.*Whentopursuesmallmarketsattheexpenseofseeminglylargerandmorelucrativeones.Sharp,cogent,andprovocative,TheInnovator'sDilemmaisoneofthemosttalked-aboutbooksofourtime--andonenosavvymanagerorentrepreneurshouldbewithout.